About: World Wildlife Fund, online adoption Process.

Project: The online adoption process is one of WWF's largest online revenue streams. The previous process was long and difficult with many opportunities to fail. We re-imagined the whole user journey to provide a simple, clear experience resulting in a three fold increase in completed online adoptions.

Scope: User experience and user interface design.

See more at: wwf.org.uk/adopt-an-animal

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