Maggie's Fundraising Appeal

About: A direct mail fundraising appeal.

Background: This colourful direct mail pack had a very personal story at its heart. By focussing on a centre visitors real experience we were able to help donors empathise with the story tellers situation and show how their support can make a real difference.

Project: The direct mail pack included a personalised letter, donation form, targeted donation examples, double gatefold leaflet and branded envelope.

Scope: Graphic design.

Collaboration with: Maggie's marketing team, copywriter and photographer.