Background: Funds raised from the sale of Superdraw tickets helps to care and support families facing a terminal illness. Lucky players have the chance of winning one of several cash prizes.
Project: To produce a bright and colourful, summery look and feel to promote the Summer Superdraw. To clearly communicate the prizes that could be won and highlight important information.
Scope: Tickets, Letter informing how to purchase tickets, envelope, pop-up promotional stand, posters plus e-signature.